Have you seen it? If you’re driving north or south on I-85 you can’t help but notice those bright LED headlights coming off of the Audi A3 billboard. Yes, we thought the board was a fantastic and simple way to brand our dealership and catch your attention, and it appears we aren’t the only ones who took notice.
Outdoor Advertising Association of America announced Monday that the Audi A3 billboard is in the finalist category for the 2015 OBIE Award. The OBIE Award is one of the oldest and most prestigious awards in advertising honoring out of home creative excellence in the outdoor medium.
The challenge with outdoor advertising is its simplicity. You have to get the visual message right away to achieve results. The Audi A3 billboard in Montgomery accomplishes just that!
Out of thousands of entries, the A3 board is now partnered with 90 finalists from all over the nation. The OBIE Award represents brands such as Sonic, Pepsi, McDonald’s, IKEA, Gap, MasterCard, Miller Lite and more. The biggest names in advertising and retail!
We’re honored to be a part of such reputable and recognized brands. The 2015 winners will be announced at the OBIE Award Gala in May.
The Audi A3 design was created by Jack Ingram Audi’s local advertising agency, Ingram Advertising Agency, and Audi of America Agency, Venables Bell & Partners.
The billboard was sold to Ingram Advertising Agency by Lamar Advertising in Montgomery, Alabama.
Congratulations to Jack Ingram Audi and Ingram Advertising! www.jackingramaudi.com
Jack Ingram Audi
241 Eastern Blvd
Montgomery, AL 36117
“It’s Time to Love What You Drive!”